In a world that is driven by the cult of the beautiful there are many reasons to be amazed and excited about the unprecedented attention given to the Paralympics. We are so often bombarded by aspirational images and messages of unobtainable perfection, it is amazing to see images of swimmer Ellie Simmonds who was born with achondroplasia or ‘dwarfism’ where there where would normally be photoshopped models. I am visiting London at the moment, and had a spare couple of hours yesterday to visit the Olympic Park (although I couldn’t get in!) and snapped this picture. The closer you got – the more the enthusiasm and positivity of the crowd grew, the enthusiasm and good will was infectious. My sister took her young daughters to an unforgettable night at the Olympic Stadium the other night and told me they will never forget seeing an athlete with no hands cartwheel in joy on to the podium to receive their gold medal. What an experience for a young mind to savour!

The medal table currently has China way out in front with Great Britain edging second place in front of Russia. It has to be a good thing for disabled people in both China and Russia that the Paralympics is taken so seriously in their countries. China’s cruel one child policy and infanticide can only be challenged by embracing this festival of imperfection. Hopefully here in Britain, where children can be aborted up to birth if there is any proof of ‘abnormality’ e.g a cleft lip, the Paralympics may lead to a change in culture to. It would be wonderful to see some of the Paralympic superstars speak out on this. Why do the Americans not seem that interested? It is not being shown on US TV, and they are only sixth in the medal table. Strange? Maybe it is in the US where the cult of perfection is most virulently propagated. Ultimately this is a festival of hope – that our brokeness can be beautiful, and our weakness can be turned into strength most powerfully through the grace of love and support. This hope is brilliantly expressed through this Canadian Advert.